Hello!
I’m Jose Medina
Front-End Developer | UI/UX Designer & Researcher
Houston, TX
About me
A creative in Texas
I thrive on the dynamic interplay between design and technology.
With 15 years of experience in areas of UI/UX design and research, Front-End Development, Graphic Design, and leading cross-functional teams designing, creating, marketing, and managing enterprise websites, mobile applications, and software. My key strengths include strategic and creative thinking, strong verbal and written communication skills, and in-depth knowledge of web and mobile technology, UI/UX, and digital marketing.
Experience
Front-End Developer & Digital Designer
CITGO (Contract)
08/2021 – Present
- Redesign and development of main Corporate Website, migrating to a modern framework, implementing a refreshed brand identity, and improving user experience
- Maintain and update internal and external websites and micro-sites, implementing new features and optimizing user experience to troubleshoot issues and ensure security compliance
- Design and crafting dynamic HTML emails and journeys that captivate audiences and drive engagement through SalesForce Marketing Cloud
- Design digital assets for websites, e-mails, and presentations
- Analytical analysis, A/B testsing and site performance testing
Web Production Specialist
National Multiple Sclerosis Society
02/2017 – 08/2021
- Design and develop fundraising websites for Walk and Bike MS Events for all browser platforms
- Develop special Black Tie event websites for fundraising
- Maintain and update foundation websites on Kentico server
- Re-evaluate current site designs and code to enhance and reduce load times
Art Director | Designer | Web Developer
JMEDINA Designs
03/2003 – 08/2021
- Consultant for small and large business, creating marketing campaigns, website development, booth designs, videos, and various marketing materials:
- McDonald’s Corporation
- DePaul University
- ServiceMaster
- Aramark
- SIRS Electronics
Marketing Manger & Senior Designer
NOVO Dia Group
08/2015 – 02/2017
- UI/UX design & user research of native and hybrid mobile applications
- Strategy and mobile application development assistance
- Design & development of micro-sites
- Main company website improvements and maintenance
- Managed and designed all marketing touchpoints
- Data analysis through Google Analytics
Marketing Manger
SIRS Electronics
09/2014 – 08/2015
- Re-designed, developed, and transitioned company website from B2C to B2B
- Managed and hired creatives
- Managed marketing campaigns through various mediums
- Created PPC advertising through Google AdWords
Senior Graphic Designer
ASPS
02/2013 – 01/2014
- Created and managed marketing campaigns for member-facing materials
- Maintained e-commerce product shop
- Designed annual reports, catalogs for plastic surgeon symposiums, booth designs, and periodical sponsor ads
Web Developer & Senior Designer
DePaul University
04/2011 – 02/2013
- Designed & developed program websites as well as trackable email campaigns
- Ran reports and managed redirects
- Website content updates
- Assisted in the transition of the University’s website to SharePoint
Education & Skills
DeVry University
Addison, IL
Associates in Electronics & Computer Technology
ACCOMPLISHMENTS:
- Email open & click- through rates by 65%
- Print design solutions, reducing 50% of errors, and finishing ahead of schedule
- Product sales by 65% with B2B site redesign
- Designed hybrid and native mobile apps increasing mobile site usage
- Founded a marketing business that increased client revenues between 60% to 100%
- Streamlining users on SalesForce CRM
Adobe Creative Suite, Figma, Sketch, Adobe XD, Kentico, Headless CMS, VS Code, HTML, CSS, SEO, SQL, Javascript, jQuery, PHP, .NET, XML, XSLT, GitHub, Code Kit, Remote Desktop, SharePoint, Sass, Bootstrap, WordPress, SalesForce, Jira, Asana, Google Analytics, Adwords, Tag Manager, Charts, Microsoft Office
Marketing & UX Methods:
Market Research, Competitive Analysis, Content Marketing, A/B Tests, User Research, Information Architecture, User Interface Design, Interaction Design, Usability Testing, Interviews, Surveys, Personas, Scenarios, Storyboards, Flowcharts, Wireframes, Interactive Prototypes
Recent Work
CITGO.com website
CITGO Email Unsubscribe Page
CITGO Terminal and Pipeline page
